Digital signage is the future of advertising. This interactive technology can notify guests of delays or guide them through the property, be it digital concierge or display news and weather, the possibilities are endless. Compared with signage that needs to be re-printed every time the store’s layout or inventory changes, retailers find they spend less by investing in a digital signage system. Changes to the signage can easily be made via the network’s content management system. Unlike printed material that may become faded or tattered over time, Digital signage promotes a cleaner, more modern look with endless possibilities for change and eye catching animation and panel design.